Brand Development & Story Worlds

Brands & Licensing

We are convinced that it is not enough to develop a singular or format-specific product, one must create cross-format brands and cross-platform content. Exciting story worlds with perfected, emotionalised characters invite visitors to immerse themselves in the created world.

More than 5.5 million contacts a year

The production company MackMedia has the exclusive right to implement and distribute brands in Germany’s largest theme park. Through cross-media productions, more than 5.5 million contacts are reached each year via Europa-Park’s local platform alone.

Consulting & Development

In order to develop unique and sustainable characters and story worlds, we need to know your market, your target audience, and above all, your goals. We are happy to assist you with the target group and market analysis and determine, with you, the composition of the right mix of media as well as your communication strategy.

Our latest projects

Blue Banana: Traumatica / Myra
Europa-Park: Madame Freudenreich
Europa-Park: Rulantica

Are you looking for support in the development of story worlds and characters?

Get in touch with
Tobias Mundinger.
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