Transmedia productions and cross-departmental development pay off in the design of brands. Content Marketing purposefully reaches specific consumer groups.
A new way of telling stories
In the spring of 2017, MackMedia produced the documentary series ‘The First Flight Theory’ to tell the story of the new Europa-Park attraction ‘Voletarium’ and to establish the ‘Adventure Club of Europe’. In a five-part vlog, MackMedia accompanied the quirky Professor Dr. Andrey Nikolayev on his research and documented his daring flight attempts.
Adventure Club of Europe
The fictional adventure club ‘Adventure Club of Europe’ gives the viewer a realistic impression. For the first time, the image film provides the public with exclusive insights into previously inaccessible places.
On the move for JUNIOR CLUB
The well-known presenter Benedikt Weber takes a look behind the scenes of Europa-Park. The educational videos are distributed on the Europa-Park Hotel-TV, on the Europa-Park JUNIOR CLUB online platform and via social media.